“This is how we have always done it!”

Airtel Award (12)

Most operational inefficiencies don’t begin as problems.

They begin as:
“This is how we’ve always done it.”

Over time, manual coordination, approvals, paperwork, follow-ups, and registers stop feeling inefficient.

They simply become routine.

And routine is rarely questioned.

If your teams had to rebuild these processes today, would they build the same thing again?